Effective White Papers

What is a White Paper? The primary function of a good white paper is to present the solution to a general problem faced by the target reader. There are many styles, formats, and tones, depending on the industry, but the common denominator is a...

Case Studies

Success Stories of Satisfied Customers The proof of the pudding is in the eating! You are convinced your service is a winner and your product information is precise and compelling, but there is no stronger evidence than the endorsement of a happy...